“I spent my childhood surrounded by gemstones, and from this early experience comes my passion for creating unique and meaningful jewellery.”

Giovanella Jewellery is built on a legacy of nearly 100 years — honouring the beauty of natural gemstones, celebrating their energy, and transforming them into timeless designs crafted with care and responsibility.

Founder and designer Caciana Giovanella grew up in southern Brazil, a region renowned for its breath-taking gemstones. Coming from a family deeply connected to the world of jewellery craftsmanship, Caciana inherited an innate appreciation for the power and symbolism of each stone. Her family’s knowledge and passion were passed down through generations, inspiring her to explore creative ways to work with ethically sourced gemstones and recycled materials.

Her creative journey took a new direction in London, where her love for gemstones merged with a growing passion for sustainable design. What began as a few handmade bracelets crafted at home soon caught the attention of friends and fellow jewellery lovers — sparking the birth of Giovanella Jewellery, an e-commerce brand dedicated to offering beautifully crafted, ethically made jewellery that anyone can enjoy.

Our Mission
We believe jewellery should be for everyone — a symbol of self-expression, beauty, and individuality.

We believe luxury should not be limited to the privileged few, nor should it come at the expense of our planet.

At Giovanella Jewellery, we create unique designs with exceptional craftsmanship at an accessible price — ensuring beauty and meaning are within reach for all, while embracing more sustainable practices every step of the way.